Our client is a growing startup organization that creates personalized corporate wellness initiatives and social motivation classes to ensure employees are achieving their health & wellness goals.
They are looking to bring on a Director of Demand Generation. This candidate will meet the following qualifications:
- Expertise in multi-stage demand gen funnels and related technologies including marketing automation (e.g. Hubspot) and CRM
- Experience working with B2B sales teams including lead scoring and handoff to SDR/BDR teams
- Understanding and experience selling digital products with moderate to high price tags into enterprises
- Proficiency across multiple acquisition channels, including but not limited to organic, paid and referral
- Fluent in SEO / SEM
- Expert in online and in person event planning and execution (webinars, tradeshows)
- Data-driven mindset with ability to analyze and present data at an executive level
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