Say hello to Adaptive Tech

almost 2 years ago

by Kerry Bowden

Adaptive Content & Analytics is pleased to announce that we have formally rebranded to Adaptive Tech to better reflect the company’s expanded capabilities and focus. From an initial concentration e...

Social Selling – Super Strategy or Fading Fad?

almost 2 years ago

by Chris Keuch

Chris Kuech of Adaptive C&A explores whether social selling will continue to be a successful strategy in software sales moving forward. One of the most fascinating aspects of the MarTech industry i...